The Football Association Celebrates the Latest England Kit with Blink's John Ogunmuyiwa

Blink director John Ogunmuyiwa writes and directs the live action promo for the latest England kit with The Football Association in time for this year’s much anticipated 2024 UEFA European Football Championship.

The film features real football fans from across the UK, involving members of Football Beyond Borders - an education and inclusion charity using the power of football to change the lives of young people, promoting the strength in diversity and community within the country’s most watched sport.

As a football lover himself, the importance of being authentic was imperative. This project was the perfect opportunity to elevate the creative through his own writing and development with Blink and The FA, excitingly tuning in with the football community whilst exhibiting his ability to incite strong performances from real people. John Ogunmuyiwa has previously directed commercials for NIKE and Adidas as well as being lead director of the much acclaimed BBC1 series, Champion.