The IKEA Catalogue Is the Solution to All of Life's Problems in New Campaign

With over 200 million copies distributed every year, the IKEA catalogue is one of the most read books in the world. IKEA UAE, Egypt, Qatar and Oman along with agency Memac Ogilvy, Dubai, launched the 2020 Catalogue Edition with their new campaign ‘The book that will change your life'.

The launch film revolves around Ali, a slob whose life transforms once he finds the IKEA Catalogue. With ample humour and a fresh voice, the film follows Ali’s journey as he becomes a guru of the catalogue.

“Stressed? Go to page 123. The right bedroom will help you sleep better and wake up more relaxed. Lonely? On page 100, you’ll find out how to make your home feel more welcoming and conducive to new relationships.”

Check it out below.