The Juju Heads to Cannes Lions 2024

The Juju, the integrated creative agency that is part of the Untold_ ecosystem, will once again be part of the next edition of the most prestigious International Creativity Festival, where the entire global communication community and creativity gathers to celebrate and find inspiration in the most outstanding cases worldwide.

The agency will say hello with some of its most successful campaigns developed for clients such as Netflix, Amnesty International, Toyota and Birds of Colombia led out by the Argentina, Peru and Colombia´s teams.

'Leave the World Behind' for Netflix - Argentina

It will participate in the Media, Outdoor and Brand Experience & Activation categories. 

To promote the launch of the new Netflix movie “Leave the World Behind”, that shows how we know nothing when technology is not under our control, containers were placed at Bicentennial Park and 93 Park (two iconic parks in Bogotá) that simulated anti-cyber attack shelters. Mirroring a concept from this movie all Netflix content was stored on DVD format. To enhance the promotion of the movie we connected the plot of the film, where a mysterious cyber-attack separates the protagonists from the world, with a simple yet existential question: What would you do if everything suddenly shut down?

'Rights with a Voice' for Amnesty International - Peru

It will participate in the Entertainment Lions for Music category.

A study revealed that more than 60% of young people in Latin America are demonstrating acceptance and admiration towards dictatorial behaviours and anti-democratic tendencies in governments. Amnesty International is dedicated to guaranteeing respect for Human Rights around the world, so 10 young artists from Mexico, Argentina and Peru were called upon to choose one of the 30 Human Rights and thus create a song to share on TikTok and raise awareness among the youngest.

'Driftits' for Toyota - Colombia

It will participate in the Film - Culture & Context and Health & Wellness categories.

For World Breast Cancer Day, it was observed that the movements to perform breast self-examination can be compared to a test drive in a Toyota vehicle, and this was captured through a camera and a drone in a car demonstration, which in an unexpected and different way, we carried a message of awareness.

'Coat of Arms' for Biodiversity for Birds Colombia - Colombia

It will participate in the Sustainable Development Goals / Planet, Health & Wellness / Animal Health and Culture and Context categories.

For International Birds Day, The Juju created 32 unique variations of Colombia's national coat of arms, replacing the Andean condor, with more than thirty birds species in critical danger of extinction in the country. The objective was to promote awareness about the protection of birds in Colombia, highlighting the diversity of its avian ecosystem and promoting the formulation of public policies for their conservation.

The Juju has offices in Buenos Aires, Miami, Bogotá, San Pablo, Mexico City and Lima. We were born in 2014 to respond to clients' needs for agile and flexible structures. We are focused on creativity. We create stories that connect consumers with brands.