The Jung von Matt Group Expands Its Portfolio by Integrating Agency Milla & Partner

The Jung von Matt Group (JvM) is expanding its service portfolio to include Spatial Experiences with immediate effect.

With the renowned agency Milla & Partner, JvM has gained a company that has been setting standards in the field of spatial experiences for over 35 years. The integration of Milla &Partner emphasises the Group's aspiration to communicate brands and themes across all interfaces of real, immersive and virtual spaces. 

Experience spaces with momentum: analog, digital, hybrid

Brand spaces, exhibitions, trade fair appearances or events: Milla & Partner relies on an exciting interplay of storytelling, immersive spaces and interactive communication in order to make brands feel alive and tangible. The focus is on physical, virtual or hybrid experience spaces, storytelling and spatial narratives for brands and topics as well as communication and media design, interaction, UX, UI and AI.

Holistic brand management across touchpoints

With Milla & Partner, Jung von Matt can now offer integrated and consistent brand experiences across all touchpoints. With the holistic approach of bringing brands to life across a variety of media, JvM is meeting the increasing demands of national and international customers who rely on consistent brand management. 

Innovation lab for the future of spatial communication

Johannes Milla, founder of Milla & Partner, said, “Jung von Matt and Milla already had various points of intersection, including in the ‘THE LÄND’ campaign for the Ministry of State of Baden-Württemberg and working together on clients such as Festo and Zeiss. We share not only a love for ideas that create momentum for brands, but also huge enthusiasm for integrating technology into marketing communication to build state-of-the-art solutions for customers."

With its own Spatial Experience Lab, Milla & Partner has become a pioneer of new media formats and interdisciplinary research over the last fourteen years. An innovative space where trends and technologies are explored in order to redesign experiences in space, its output is always customised to meet the demands of today's digital world.

Experienced management, two locations: Stuttgart and Berlin

The 25-strong team will be integrated into JvM NECKAR as a single unit and move into JvM’s offices in Stuttgart and Berlin to work from there alongside all agencies in the Group. Robin Palleis and Thomas Frenzel will continue heading the creative management, while Marion Kerckhoff and Peter Ludwig will be responsible for consultancy. Meanwhile, Johannes Milla, as the face of the Milla & Partner brand will be creative director and consultant. 

JvM NECKAR GmbH will take over the management with directors Dirk Hibbeler (consulting) and Andreas Brunsch (creation). They are already responsible at the Stuttgart location for the Beauty Collective and the AI Competence Centre Artificial Crafts at the Stuttgart site.

Peter Figge, CEO of the JvM Group added, “The importance of spatial experiences has increased significantly in recent years. These offer brands the opportunity to make direct contact with audiences, often serving as a starting point for stories which are taken to numerous digital channels and formats. We are delighted to be expanding our offer for our customers in this important way."