The London No1 Gin Appoints Media Bounty to Toast the Spirit of its City
Premium drinks brand The
London No1 Gin has chosen brand entertainment agency Media Bounty to create a new campaign which celebrates the city and its
people from all perspectives.
The digital shop has
created bespoke content which is hosted on The London No1 Gin’s social
channels. A suite of assets featuring the work of urban photographers Joshua Lawrence and Ronya Galka includes video, GIFs and stills for the brand’s social channels,
supported by social advertising.
Short form content features
London landmarks, iconic statues and street architecture, fashion magazine
style photography and street scenes, washed in The London No1 Gin’s trademark blue colour.
The campaign, which runs
for six weeks, is supported by social advertising, planned through Media
Bounty, and 100 branded London taxis.
International Spirits Marketing Manager Susan Creamer said: “Much like our Gin, London has a singular character. We wanted to reflect the real London in all its guises. Our campaign looks to show off every aspect of this multi-faceted city and what it means to its people.”
