The Magic of the FIFA World Cup Takes Hold in Coca-Cola's Street Party Spot

Coca Cola has kicked off its FIFA World Cup 2022 campaign with ‘Street’ directed by AG Rojas, produced by Park Pictures. 

Opening with a girl buying a bottle of Coca-Cola and walking out into the street, she takes a sip and we’re transported into how it feels to be a football fan imagining the journey to victory. As she looks up, a cloud of red smoke appears, a single piece of confetti flutters down into her hand and faint cheering can be heard in the distance. The street fills with people celebrating their team’s victory as she imagines how it would feel for her team to win the tournament as fireworks, music and street parties spread the magic of the World Cup.