The Mill Breaks a Fairy Tale 'Curse of the Streaks' for Cif

Mill+ animation director Jamie Lancaster worked with the 3D team to create another fully animated spot in the Cif 'Sleeping Beauty' campaign, narrated by Michael Gambon.

This time, our heroine enlists the help of Cif 'Power & Shine' to bust the streaks in her cursed bathroom, transforming the space, and herself, into a shining beacon.

Mill producer Graham Pryor comments "The most important factor in the production of our latest Cif film was to clearly show the transition from a world of darkness to light, as well as being vital that it lived in the same world and shared the same visual language of the previous ad,' Sleeping Beauty.'

Paying specific attention to the wardrobe design and hairstyle,. Jamie was very keen to create a look that would support the narrative throughout, going from a stressful, claustrophobic and dark environment, to a charming, elegant and bright finish."