The Mill Gives Us Insight into Incredible Technology for The Zero Malaria Experience with David Beckham

A new awareness-raising film, launched by David Beckham, had its live premiere at the Outernet in London on the 4th November alongside the Zero Malaria Experience to highlight the importance of scientific innovation in tackling malaria. 

The data-led Experience uses new research to allow guests to select different combinations from a ‘toolbox’ of cutting-edge innovations to demonstrate how many millions of lives can be saved from malaria when used together.

David Beckham, Malaria No More UK ambassador, launched it to nearly 150 million on his social channels, alongside an alliance of malaria scientists, campaigners and global health experts to tell the story of how scientific innovations helped reduce malaria over the past 60 years and the life-saving potential of future tools when we work together.

The Outernet, sitting in the heart of London is the city’s most visited tourist attraction. The experience launched in their main space, the Now Building, generously provided by Outernet’s official charity partner, the ADOT Foundation. 

Over 100 high profile guests attended including leaders in malaria science and global health, as well as a range of a campaigners working to fight the disease. 

Led by creative director Will MacNeil, the global creative production and experiential entertainment studio, The Mill, developed the concept for The Experience and the new film. The creative force behind the iconic Sphere in Las Vegas made famous by U2, The Mill have a rich heritage in creating unforgettable moments for their audiences.

The Experience was built at The Mill and filmed at ZeroSpace in New York in partnership with 4Wall Entertainment, with cutting-edge LED stages with advanced virtual production technology, providing a visually dynamic environment that filmmakers can customise in real time. In collaboration with Imperial College London, The Mill utilised a creative and data driven approach to tackling awareness of the fatal disease. 

Mark Benson, president, The Mill said, “At The Mill and the Technicolor Group we are passionate about harnessing new technologies to tell stories and narratives in compelling, new and innovative ways, and to engage with audiences in the changing ways in which the world consumes content.

“When it came to telling the story of malaria, our feeling was that a new approach could drive a stronger set of messages. Something bold and beautiful, but firmly rooted in facts; a rich tapestry of data that encapsulates the terrible reality of the disease. We have designed the Malaria No More UK immersive experience with The Outernet space in mind. It’s not an easy story to tell, but we hope we have found an effective and impactful way to do so."

Philip O’Ferrall, CEO, The Outernet said, “Being part of a mission to end this terrible disease is a great honour and it’s a privilege to use the immense screens at Outernet to convey such an important and vital message."