The Minimart Animates Lonely Thoughts for Macmillan Cancer Support

Leading cancer charity Macmillan Cancer Support has launched an online campaign to reach out to those living with, or directly affected by, cancer in the UK. 

Macmillan believes no one should face cancer alone and with almost 1,000 people hearing the news that they have cancer every day, the campaign aims to show people that support is available and encourage them to reach out to others with cancer via the Macmillan Online Community.

The 70-second advert is an animated film featuring a cancer patient describing to viewers what goes through your mind when you’re told you have cancer and how the Macmillan Online Community can support and help you. The film was created by The Minimart and animated and illustrated by Doug Haymen. Jim Griffin from Jungle completed the sound design, recording the voice over with real cancer sufferers and their partners.