The Mob brought in one of its most experienced performance directors, Sarah O’Gorman to bring to life Asda’s campaign for their Baby & Toddler Event, with the online campaign already heading past the 2 million mark.
Filmed with agency Bark & Bite (who also did the post production work), Sarah was able to bring out the best in the little rascals thanks to years of shooting with high-calibre cast on the likes of Hustle and New Tricks. The fun atmosphere on set meant the kids had an absolute blast, resulting in this adorable online campaign.