The Monkeys Melbourne and Ladbrokes Launch Operation: Steve’s Multi

 

Entain Group Australia has released a new action-packed brand campaign challenging punters to Take on the Fun, building on the brand’s existing ‘Ladbroke it!’ platform.

Created by The Monkeys Melbourne, part of Accenture Song, the campaign follows four lads as they take on a day of punting. 

 

James Burnett, Chief Marketing Officer of Entain Group Australia, says: “This is a true celebration of mates coming together to enjoy the wide variety of sports, racing codes and betting products available through Ladbrokes.” 

Cody Naetzker, Senior Copywriter, The Monkeys, says: “We wanted to give punters something as exciting and epic as the sports they love betting on - ‘Operation: Steve’s Multi’ does just that.”

Directed by Benji Weinstein from Finch and set to Sweet’s iconic ‘Ballroom Blitz’ the integrated brand campaign launches this week in Australia across cinema, TV, outdoor, social and online.