senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

The Monteros Family Keeps Winning with New York Lottery’s X Series Scratch-off Tickets

10/01/2022
Advertising Agency
New York, USA
343
Share
Cloe Bailly directs the campaign for McCann New York

The New York Lottery’s X Series’ family of Scratch-Off tickets can multiply your win. So, to announce the X Series’ biggest ticket drop yet, we’re introducing New York to another family of winners: The Monteros.  

The Monteros like to multiply their wins. They’re ten-time Regional Yo-Yo Champions. They’re twenty-time Blue Ribbon Yodellers. They win at everything, even staring contests. And, they have a room filled with a great multitude of trophies to prove it. The Montero family is the embodiment of the X Series family of Scratch-Offs—even their choice of wardrobe matches the colour of the new tickets. 

Up-and-coming, Young Director Awardee, Cloe Bailly, brought the spot to life with her keen eye for production design and cinematic storytelling.  

The campaign will be carried across TV, radio, OOH, print, social and other digital executions from January 6th to March 27th.

Agency / Creative
Production
Post Production / VFX
Editorial
Music / Sound
SIGN UP FOR OUR NEWSLETTER
Work from McCann North America
No Excuses
Frontier Communications
22/10/2024
8
0
Sounds Grande
New York Lottery
12/09/2024
37
0
Good to Go
Frontier Fibre
02/05/2024
29
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0