Booking.com Presents: The Perfect Muppets Holiday
Booking.com, the global leader in connecting travelers with the widest choice of incredible places to stay, is launching a new ad campaign to show how it helps travellers get it ridiculously right every time. A continuation of the successful Booking.yeah campaign that celebrates YEAHs experienced throughout the travel journey, the new creative will debut live during the fourth quarter of the Big Game on February 9th, bringing to life Booking.com’s ability to cater to every traveller's unique needs and personalities and “find exactly what they’re booking for.”
Building on its playful and optimistic creative strategy, the new campaign features a colourful cast of characters - spanning from relatable everyday travellers to beloved cultural icons, The Muppets. Whether it’s Kermit the Frog lounging at a beachfront vacation rental, Miss Piggy booking a high-end boutique hotel, a family finding the perfect resort with a waterpark, or a bachelorette party enjoying a classic Vegas hotel experience, Booking.com makes it easier for everyone to find and book their perfect stay with features such as the easy-to-use app and free cancellation.
With creative developed by Zulu Alpha Kilo, and Mindshare managing the media strategy and planning, the integrated campaign will run across TV (including prime time), streaming, online video, audio, paid social and owned channels.
“With this campaign, we’re putting the spotlight on the incredible choice, ease and value that Booking.com offers, making it easier for travellers to find exactly what they’re booking for,” said Arjan Dijk, senior vice president and chief marketing officer at Booking.com. “This year’s creative celebrates the relatable humour and playful moments of travel planning, showing how Booking.com can meet the needs of every traveller. By blending nostalgia, modern storytelling, and a bit of playful imagination, we’re thrilled to share this with viewers during one of the year’s biggest cultural moments in the US, inspiring Americans to plan their next trip with confidence and excitement, whatever their travel need may be.”
The campaign features the 30-second Big Game spot and a variety of 15-second spots, all of which can be viewed here, as well as creative assets that will run across social channels.
In 2025, American travellers are feeling more confident and adventurous than ever, with nearly two-thirds (62%) planning to leverage technology to create more personalised travel experiences in 2025. Whether it’s a stay in a boutique hotel, waterpark resort or a family-friendly beachfront escape, Booking.com makes it easier for travellers to embrace their unique preferences and book the trip that’s ridiculously right for them every time, with free cancellation, verified reviews and smart filters that make searching simple. To help get it ridiculously right, travellers in the US have access to Booking.com’s AI Trip Planner, the perfect tool to help scope out potential destinations and places to stay, create itineraries for a particular city, country or region, or even identify the best attractions options.
