The Post Office Opens Up Early with New Campaign by Dare

Post Office has unveiled a fully-integrated marketing campaign to tell the nation how it’s changing to work around the lives of its customers. The campaign launched on Sunday 20th July, dominating the day’s print, outdoor, online, mobile and radio media.

The advertising was developed by Dare, media by Mindshare and PR through Speed. It focuses on the more than 1600 Post Office® branches now open on Sundays across the UK, as well as 65,000 additional hours of extended branch opening; the first step in a £2 billion transformation of the business and a bolder, more confident marketing approach.

As such, the campaign features a series of innovations, with disruptive PR stunts and live reactive social activity as part of a Twitter promoted trend on launch day, as well as a new, more conversational tone of voice from the brand.

Peter Markey, Chief marketing Officer at Post Office says “We’re sending a loud, unapologetic message of change with this campaign. We want everyone in the country to know what we’re doing to be there for customers at the right time, in the right place, with the right services. And there’s so much more coming through from us. As the campaign says, this is just the start.”

Leigh Thomas, CEO at Dare says: “It’s a privilege to be part of this first step in the journey towards a more charismatic and customer centric Post Office. The wit and intelligence of the work is only a hint of what is to follow for this much loved brand.”

Chris Cardew, Strategy Director at Mindshare says: “This marks a significant moment in time in the Post Office’s transformation that we want people to really take note of and as such delivered through a bold and disruptive multi-channel, media campaign. It was unmissable.”