senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

The Road Comes to Life in Colourful 2019 Acura RDX Spot

14/11/2018
PR and Marketing
New York, United States
81
Share
Agency Orcí launches new 'Senses' campaign targeting Hispanic people in the US

Creative agency Orcí recently partnered with long-standing client Acura to introduce the all-new Acura RDX to Hispanic people in the US. Titled 'Senses', the collaboration showcases the exhilarating side of the renowned auto brand, igniting multiple senses and embodying the excitement of driving this particular SUV. To best connect with their target audience, the spot includes culturally relevant icons, such as alebrijes and Cuban art, while also showing the whole city made brighter by way of uplifting Latin music courtesy of Mexican-American DJ El Dusty.

Orcí drove the strategy which targeted US Hispanics and also assumed the creative development and production. In addition to highlighting the exterior of the vehicle, the TV spot focuses on some of the special interior features - TTI (True Touchpad Interface), class-leading Panoramic Sunroof and ELS Studio 3D Premium Audio System. 

The idea behind the animation is to showcase how the road seemingly comes to life when driving the new Acura RDX. Orcí made this commercial distinctly Hispanic, with iconography music and art which connects with the audience in an emotional way.

Agency / Creative
Production
Post Production / VFX
SIGN UP FOR OUR NEWSLETTER
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0