The Secret Little Agency Uses Generative AI to Create Ultra-Inclusive Visuals for Singapore’s Oldest Bank

The Post Office Savings Bank of Singapore (POSB) is Singapore’s oldest bank. A national institution that today, unveiled a modern approach toward reaching an even more diverse audience across genders and age groups with the use of generative AI technology to create and blend visuals with a national message to “Treat Yourself Right”.

Generative AI was used to create realistic visuals by blending live-shot images with digital reconstructions. This enabled the age-morphing effect and allowed the creative team to feature a diverse range of profiles, reflecting Singapore’s diversity.

“The use of AI here allows us to be even more inclusive. To showcase and champion Singaporeans from more walks of life, more age-groups in a more visually captivating way.” said Nicholas Ye & Mavis Neo, chief creative officers at The Secret Little Agency.

Over six age-morphing visuals have been produced, with plans for up to 25 more to be developed in the next six months. The visuals were created using a mix of real photography and generative AI to maximise realism and inclusivity. Each visual depicts the chronological progression of age for different individuals, showing how their financial journey evolves. POSB plans to extend the campaign with additional visuals and digital content to further emphasise financial literacy and encourage practical money-saving steps.