The Spanish Spring National Lottery Battles Hayfever in Humourous Spots

Contrapunto BBDO has launched a new campaign for the National Lottery's Extraordinary Spring Draw, together with production company ADHOKERS and post production company DELUXE Spain.

The objective of the National Lottery campaign is to help rejuvenate the product and show, in a fun and fresh way, that whether you become a millionaire or not, there are things that do not change, such as allergies. They do, however, get a lot easier to handle.

Produced by ADHOKERS and directed by Miquel Alcarria - an expert in actors’ direction and in the creation of humor from the construction of characters and situations - three ads for television, cinema, and internet have been released.

All the spots were shot in one day on the outskirts of Madrid, with different natural sets for each film.

The leading actor of the campaign was able to enjoy "all kinds of luxuries" to perform the complicated acting in each of the pieces: mounted aboard one of the latest and most exclusive models of high-end sports cars on the market, lying on a stretcher before an authentic Thai masseuse as a secondary actor ... All this accompanied by extensive production resources: shooting with a drone, steadicam, crane, underwater camera and water pumps to heat the pool and the jacuzzi.

The natural look and feel and the modern and realistic photography came hand in hand with the director of photography Santi Racaj, as well as the Deluxe’s senior colorist Ximo Michavila.

Both color, post production and sound were handled by Deluxe Spain in Madrid, with the best equipment for VFX by the hand of Iñaki Bilbao (senior flame artist), motion graphics, as well as for the design of the soundtrack and FX.