The Sun's World Cup Campaign Adds More Hype to UK Football Frenzy

Pulse Creative and The&Partnership have created a new video campaign designed to engage audiences and drive them to The Sun’s brand new online World Cup Hub. The video campaign – which dramatises the football frenzy hitting UK offices in the lead-up to big events like tonight’s England v Tunisia game – is a loud, proud ode to the UK’s love of football.

It will run across social, digital display, press, email and events for the duration of the tournament – driving awareness of The Hub, which includes everything Sun readers need to get their World Cup fix.

Features of The Hub include news from the England camp, videos, a dedicated fan zone, daily quizzes and all the latest from our host of talent and men on the ground, including Ian Wright, Alan Shearer, Lothar Matthäus, Tony Adams and of course Neil Ashton and Dave Kidd. The hub can be found at here.

The Sun's unbeatable World Cup activity also includes The Sun Pub, taking the paper's famous sports coverage on the road – if not to Russia, then at least to Shoreditch. All of England's group games will be screened in The Sun's pop-up pub, with post-match interviews with some stars of England's past, including David Seaman and Teddy Sheringham.

And it wouldn't be the World Cup without some psychic animals – this year sees the mystic meerkats of London Zoo use their extra-sensory powers to predict England's results. Good news from the enclosure – England beat Tunisia 2-0, so we're told...

Rob Welch, Creative Director at Pulse Creative, said of the campaign: “This campaign represents everything that’s great about The Sun – it’s thrilling, boisterous, and football-mad. We hope it strikes a chord with football fans across the country, driving engagement with The Hub, and helps make the Sun the go-to paper for World Cup coverage this summer.”