The Sweet Shop's Mark Albiston Captures Tragicomic Donkey Spot for Mitre 10

Sweetshop Director Mark Albiston is behind this latest campaign for Mitre 10 from FCB Auckland. 

 

Mark said, “This is a classic story of ‘man of the house’ versus pet. Fred Flintstone versus Dino or Wal Footrot battling his dog every time Jess was on heat. Roy and Kong the donkey bring this age old battle into 2018 on a life-style block somewhere in God’s own. At the heart of this yarn is a man with pet problem and a pet with communication problems. Roy and Kong's dilemma is one we can all relate to.”

 

The comedy and charm of the film comes from the lengths that this donkey goes to to escape and find company... much to the inconvenience and frustration of the busy Roy. The friction between Roy and Kong is both funny and endearing, followed by the genius, and the very funny, Trojan Donkey solution from MITRE 10 at the finale.