The Top Trends for Brands’ Next Campaign Are Revealed in Pinterest Predicts 2025

Pinterest Predicts 2025 has been revealed! The much-anticipated annual future-gazing report with top trends for 2025 across the fashion, beauty, home, food and drink world has been released. 

Over the past five years, 80% of the trends from the report have come true. Giving advertisers a cheat sheet, with insight into what will be big in culture, allowing them to better target an engaged audience and unlock business results.

This year, 65% of the 2025 Pinterest Predicts trends are driven by gen Z. Cherries are set to make a bold statement across makeup, menus and moodboards with ‘Cherry Red’. Poised to take over the fashion world, more people will be embracing ‘Fisherman Aesthetic’, incorporating a laid-back maritime attitude with cable-knit sweaters, striped tops and even sardine tattoos. And the food world is gearing up for a dill-icious year, as pickle obsession continues to grow with ‘Pickle Fix’ influencing everything from drinks to cakes.

For the first time ever, Pinterest is dropping 20 exclusive products and experiences. In partnership with brands and artists including Greggs, Poodle & Blonde and Mercury-Prize winning band English Teacher consumers will have the chance to discover, try and shop the trends of tomorrow, today.