There's Something for Everyone in Saatchi London's Weight Watchers Campaign

Weight Watchers has launched its new 2015 campaign developed by Saatchi & Saatchi London.

Comprised of three 30 and three 20 second executions, the TV spots are designed to show the weight loss service "Here To Help". With a fresh new look and feel, the brand is being refreshed across all channels and will be supported by a fully integrated marketing campaign.

Grand Central's Ben Leeves created the sound design for the spots: "The brief was to create something different and have a bit of fun with the perennial New Year weight-watching theme.

Through the sound design, I’ve tried to dramatise the feeling of a really hectic lifestyle - to demonstrate that people are often juggling a lot more than just their diet. The sounds I created are very big and punchy, to work with the fast-changing visuals."

I recorded a lot of foley for the spot - everything from pasta hitting metal and magazines being thrown to paper being flipped. Getting the music right was key.  We’ve taken a lovely classical piano track that bounced along and reflected the unsettling atmosphere leading up to the point of calm, right at the end. It was an absolute pleasure working with Darapen, Gemma, and Mark (the team at Saatchi & Saatchi) and I’m delighted to have been involved in this project."