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These Tiny Products Make More Room in the Fridge for Budweiser

06/04/2023
Advertising Agency
Santiago, Chile
377
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VMLY&R Chile reinvents products including ketchup, mustard, juice and mayo to provide more space for classic Bud 24 pack

At parties and get-togethers with friends, there is always a big problem: The fridge never has enough space to freeze as many beers as you would like due to other products take that space. To put an end to this problem and make the largest pack of Buds (24 pack) fit we created 'Tiny Products', mini versions of typical fridge products so that there is more room for more Buds: Tiny Ketchup, Tiny Salami, Tiny Egg Box, Tiny Mustard, Tiny Juice and Tiny Mayo.

The launch was on Saturday April 1st; why? Because that day here in Chile is the end of daylight-saving time, so we can celebrate the end of summer and have the longest night of all, with one more hour of partying.

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