Sky News has just released the epic new global commercial “Both Sides of the Story”, directed by Patrick Fileti.
With a tight schedule of only two weeks preparation working with Middle East production company Boomtown, the spot was then filmed over five days on location in Beirut, Lebanon. With the words on the page describing military engagement, civil protests and forced separation of children from their families, complex production planning was needed to handle these issues delicately and faithfully.
Says Patrick: “Being on the streets of Paris during the yellow vest protest earlier this year helped me relate to the idea. I saw the violence and the plight of the protestors, but also the distorted portrayal by global media. It’s never ever black and white.”
With no director’s treatment required, Patrick worked with the team to rewrite the script bringing an honesty and realism to the character narratives.