This Ad Shows Why Spotify Is Thai Gen Z's Favourite Music Streaming Platform

The global leading audio platform, Spotify releases its latest ATL campaign in Thailand with lead agencies Juice Network and TBWA\ Thailand, positioning the platform's power in an unmatched music experience. Through its playlists feature and ecosystem, listeners can curate, discover and share playlists as a way to connect with every emotion, mood, and occasion.

"In Thailand, Spotify has become more than just a music streaming platform but a reflection of Thai gen z’s vibrant and expressive culture. With Spotify’s community-driven approach combined with data-driven personalization, it allows users to create and share their own playlists, fostering a vibrant and engaged community where users can connect, discover, and share their unique musical tastes with others” said Jan-Paul Jeffrey, head marketing Asia at Spotify 

The two brand films showcase how Spotify is entwined in the daily lives of Thai youth, another reminder that Spotify is more than a music streaming platform. Whether it is a surprising encounter with your boss on a ‘sick day’ or catching a glimpse of your crush on the subway, there is always a playlist on Spotify, which will express it best.  

As part of its mission in unlocking the potential of human creativity, Spotify partnered with T-Pop sensations MILLI and Jeff Satur to further spotlight their music play as a soundtrack to many listeners’ daily lives.

“There’s over a billion ‘user-generated’ playlists In Thailand. These playlists have become a powerful tool for gen z’s to express themselves and connect with their friends. We wanted to show how Spotify has revolutionised the way Thai gen z listen and engage with music,” said Gustavo Figueiredo, group creative director, JUICE Network.

“Thai gen z's are masters of turning everyday drama into epic narratives. From missed messages to unshared snacks, they tell hidden gems of stories in the smallest of things, that very much makes up our everyday lives. This was the inspiration behind our creative idea, to make the films as relatable as a playlist which Thai gen z's can find on Spotify” said Veradis Vinyaratn, chairman, TBWA\ Thailand.

From now, the brand films will bring a layer of fun and excitement to commuters across Thailand with OOH placements all over the city such as Train Wrap (Silom and Sukhumvit line), Parc Paragon and Interchange 21.