This AI Tool Generates Images Exclusively for Women

Leading up to International Women's Day 2023, TEDxAmsterdam Women and Ace present MissJourney, an AI tool that generates images exclusively of women. From CEOs to leaders, superheroes to doctors and engineers. MissJourney actively counters biased gender stereotypes; the initiators hope it will inspire AI developers to create smart, unbiased solutions.

The theme of International Women's Day this year is ‘Embrace Equity’. Although artificial intelligence is playing an increasing role in our daily lives, there is insufficient equity and diversity in AI tools. When you ask AI tools to represent 100 common occupations and characters, less than 20 percent of the images show a woman. From dentist to superhero, athlete to CEO; the output consists almost entirely of white males.

"Current developments are happening so fast, and we now have the opportunity to fundamentally develop future technology to be inclusive," said Amber Haank, strategy director at ACE. "Artificial intelligence is becoming an increasingly important part of our daily lives; it's a whole new world we are collectively building. So why not get it right first time and say goodbye to old-fashioned stereotypes? If we build an inclusive digital reality right from the start, we won't have to correct it later."

Dorien Kuiken, managing director of one of the Ace Agencies, adds, "In today's world, culture and technology are no longer extensions of our society; our culture is formed by technology. New innovations are being created in rapid succession, which is why our agency group is driven by curiosity and knowledge of innovations. We want to actively contribute to technological developments, build them inclusively and demonstrate that we now have the opportunity to create unbiased solutions."

MissJourney

MissJourney is an AI text-to-image generator that showcases women. The user-friendly AI tool, created by ACE in partnership with TEDxAmsterdam Women, was built to combat AI gender bias and introduce everyone to AI in an approachable way. The tool has built-in logic that helps AI make anti-stereotypical cues to create more diverse results from existing data models. When MissJourney is asked to create a portrait of a CEO, athlete or leader, rather than producing the usual male stereotypical examples this AI tool creates diverse female images.

Decoding the future 

Helen Pink, co-organiser of TEDxAmsterdam Women, calls on everyone to join the movement and break the pattern. "We believe that we must show that the world we live in is not shaped by men alone. That CEO’s, politicians, doctors and other superheroes are also woman. Our goal is to draw attention to this around International Women's Day by sharing images from MissJourney. The more awareness, the more likely we are to create inclusive AI tools that serve us all. And this is just the beginning. TEDxAmsterdam Women's theme this year is ‘Decoding the future’. Together with ACE, we are launching a year of inspiration and education on this theme."

Join the movement

"We need everyone's help to create a wave of female AI images, to show the world how it can be done," Dorien says. "Use MissJourney, share your image and join us in breaking the stigma."