This Argentinian Energy Company Pays Tribute to Football Star Lionel Messi

On the anniversary of the World Cup, energy company YPF launches a tribute to Messi, but not only for having won the third star for the national team. But also for having united every corner of Argentina with his football.   

With a simple but forceful metaphor, the brand and ISLA production seek to show Messi's journey with the Argentina national team and its impact on people. A sacrificed, complex path, but one that had the best ending, and deserves eternal gratitude.   

"In the agency we had the chance to do several projects with Messi, but this tribute made us feel something very different from everything else. Who doesn't dream of saying "thank you" to Messi for all the happiness he gave us?", commented Greco and Gamba, Isla's DGCs.    

"Any tribute is too small for Leo Messi, as a world champion captain but also as an ambassador of our brand. Having him present in our promotions, activations and campaigns undoubtedly gives a huge impact to our platform: "En Este suelo hay Fútbol". It's a year since we won the World Cup and we wanted to do something really special, I think we did it, the result is exciting". Added Agustina Pelfini, YPF advertising manager.