This Emotionally Charged Orange Juice Ad Asks 'What Do You Get up For?'
Sweetshop's Liz Murphy has directed a beautifully observed, naturally performed film for German orange juice brand Hohes C. Asking 'what do you get up for?', the film is central to an emotionally charged campaign created by Jung Von Matt.
Released in Germany as ‘Wofür stehst du auf?’, the film shows different people waking in the early morning hours for an active start to their day – playing football, jogging, doing yoga, looking after family, and going to work – and emphasises the idea of looking after the ‘things that matter the most.’
