This Italian Iced Tea Might Solve All Your Christmas Problems

The 2018 Christmas campaign for Italian iced tea brand Estathé plays on the theme of ads that use the results of studies to make questionable claims about their products.

Depicting a typical family Christmas scene with family and friends seated around a table, the voiceover claims that a study has proved that drinking the tea at Christmas will guarantee people reach the 12th course of the drawn-out feast, avoid presents they really didn’t ask for and find them love. Clearly, these are impossible claims, but at the very least people can be assured that it’s normal to drink Estathé during the holidays, so why not?

It was devised by Milan-based creative agency Carlo D’Innella and directed by Miguel Campaña through The Family production company.