This Magical Encounter with a Snowman Spotlights the Power of Wishes in Teleflora Holiday Ad

Hey Baby director Sune Sorensen and The Wonderful Agency brings us another lovely story to ring in the Holiday spirit with Teleflora, the world’s leading floral delivery service. 

Matty is hospitalised during the holiday season when a magical encounter with a snowman  ensues. Meanwhile, there’s something rather unusual about this particular snowman…

The campaign “Power of Wishes” empowers Americans to help Teleflora donate $250,000 to  the nonprofit organisation Make-A-Wish. More than 4,000 children will receive a devastating  diagnosis this holiday season and through this partnership, Teleflora will help Make-A-Wish  grant life-changing wishes to children with critical illnesses. Donations are triggered when  consumers order qualifying seasonal bouquets at Teleflora.com, like the Teleflora and Make-A Wish collaboration posts on Instagram or Facebook, or through an in-person activation at  Rockefeller Center in New York City, where passersby can build a snowman on December 11.  Teleflora will donate $10 to Make-A-Wish for every snowman built during the activation.  

Director Sune Sorensen said, “This is the second year in a row that Teleflora and I have partnered  with Make-A-Wish, so I wanted to add a personal touch to the story, having been hospitalised  myself as a child. I felt strongly about maintaining a level of authenticity - despite the nature of  such an enchanted rendezvous - because at the core of the story it’s about a boy, who’s alone  in a hospital and just wants to be with his… Dad.”

The production was shot in Vancouver, Canada, and includes local talent and crew. “It’s hard  enough to find strong, believable, child actors let alone one who has to not only carry the story  but also deliver complex emotions on cue.” Clearly, he found one. “When Aaron Stansberry  auditioned, the entire room starting crying. I don’t remember the last time that has happened. It  was clear that he understood what it meant to his character in a very profound way. His tears  felt genuine.” Sorensen continues: “We set out with an ambition that went far beyond the  constraints of the project and thanks to everyone involved it turned out well.” 

Sune Sorensen has received significant critical acclaim and attention for earlier Christmas  spots such as McDonald’s “The Gift”, DocMorris “Take Care”, and Amazon “Look Beyond”.