This Man’s Epic Mountain Climb of Old Cars Launches a Renault Revolution

In a world dominated by outdated automotive technology, Renault wants to break free from the past. Embarking on a challenging climb with Renault 's hero, over the hulls of old cars, Henry, Lipstick and Everest are portraying the revolution in the automotive world of Renault. Embracing all the difficulties, the team at Renault aim to stand before a vast desert landscape, where the remnants of the old automotive world give way to the future - the new R5. To make a Revolution you have to leave the past behind. R5volution is a French thing. The new Renault R5 is here.

Through an epic and spectacular journey, we follow a man as he climbs a gigantic mountain made of old Renault cars. The mountain itself is a metaphor for the car industry from its origins in the early 20th century: a pile of gas-powered cars. The perilous climb illustrates just how difficult it is to bring about such a revolution in the industry. But when he finally reaches the top, he discovers what's on the other side: a car that represents a new automotive world, electric, connected, full of resources. 

The mountain was created by assembling around a hundred old Renault cars. It was 10 metres high and had three climbing faces. Like a real game of Tetris, the old Renault cars were assembled, paying particular attention to the shapes, colours and parts of the structure that would create impressive waterfalls. The actor was supervised and doubled by an artistic director from Cirque du Soleil. Ambitious post-production extended the pile of cars to the scale of the world’s largest mountains, the result of cutting-edge post-production techniques and Artificial Intelligence by Lipstick studio.