This Practice Management Platform ‘Suits’ Small and Mid-Sized Law Firms

Today, PracticePanther, the leading all-in-one legal practice management platform, launched its ‘Lawyers Should be Lawyering’ campaign, featuring ‘Suits’ star Rick Hoffman placed back in a fictional law firm in an entertaining yet familiar film.

Produced in partnership with Grey Midwest, Rick Hoffman wittingly portrays the heroic daily workloads that hard-working, often overwhelmed, legal practitioners at small law firms shoulder to both serve their clients and run their business effectively. While touching on the heart of modern lawyering, the relatable ‘day-in-the life’ film offers a streamlined solution for efficiency in PracticePanther: the law practice management platform designed to automate client intake, billing, docketing and contact management using cloud-based technology.

A recent report by PracticePanther stated that many small and mid-sized law firms spend less than 35% of their staff's time on billable client work, with the rest of their time typically going towards non-billable, administrative-focused tasks. An increasing number of law firms across the industry understand that secure and comprehensive cloud computing is becoming a necessity to thrive, given the backdrop of increasing client expectations, rising competition and tightening client budgets.

The 60-second film is housed on PracticePanther’s owned channels and will begin running today in the US across various channels, including streaming platforms, digital and social. PracticePanther has also created a parody business profile for the fictional law firm featured in the film, sharing light-hearted musings and inspiration from – and for – the modern, multidimensional lawyer.

"This campaign serves as a bit of an ode to the classic experience of many practitioners at small law firms," said Mayowa Oyebadejo, VP of marketing at PracticePanther. "Yet, at its core, it’s a salient reminder that as familiar as these challenges may be, they don't have to define a firm's future. With PracticePanther's cloud-based practice management software, attorneys gain a clear path to automating those manual tasks, granting them more time to focus on practicing law and serving their clients."

Adam Kahn, chief creative officer at Grey Midwest said: “In a world where small business owners, especially in the legal field, often juggle numerous responsibilities, the story of Hoffman, Hoffman, Hoffman, and Hoffman is a beacon. With software like PracticePanther, law firms can focus on their core mission without being bogged down by operational tasks. Rick Hoffman, famed for ‘Suits’, embodies the ethos of the campaign ‘Lawyers Should be Lawyering’, symbolising the balance between legal rigor and the ease brought by embracing the right solutions. Grey Midwest is thrilled to partner with PracticePanther, seizing the opportunity to amplify this transformative journey.”