This PSA Encourages US Veterans to Face the Fight Together

Since June 2023, Face the Fight has been bringing like-minded organisations together in the effort to reduce veteran suicide.

Now, Face the Fight has launched its first public service announcement (PSA) across Comcast/NBC Universal and FOX affiliates – the air time part of a generous in-kind donation to the initiative.

USAA, founder of Face the Fight, and Lockheed Martin, a Face the Fight coalition member and change maker in the veteran community, worked together to fund the PSA.

The PSA launches at the end of Suicide Prevention Month, but leads into other impactful moments such as Buddy Check Week and Veterans Day, a time to pause, celebrate and support all of those who have served our country.

In addition to running on Comcast/NBC Universal and FOX affiliates the PSA will be amplified on Face The Fight and coalition partners social and digital channels.