This Skittles Ad Features a Terrifying But Oddly Cute Boy Made Out of Yoghurt

In this typically off-the-wall spot, Skittles reveals how it coats its discs of coloured sweetness in the tartness of yoghurt.

The film, created for Skittles Dips' creamy yoghurt flavour, features a spoiled teenager sending his butler to fetch him more yoghurt covered Skittles. As you'd expect from a Skittles ad, the process of covering the sweets in the fermented bacterial white stuff is not as simple as you'd imagine.

With a terrified look on his face he calls for 'yoghurt boy', who turns out to be an oddly cute but harrowing man-sized, baby-faced being made of white liquid. He gesticulates as the butler places a Skittle into his milky flesh.

This weird and wonderful beast was created by DDB Chicago ansd directed by Reset Content's Ian Pons Jewell. Check it out.