Thredd Unveils 'Weaving Payments Magic' with Enchanting Animation

Thredd, formerly GPS, recently rebranded and Picturesmith teamed up with Redwood | BBDO to bring 'Weaving Payments Magic' campaign to life.

Using stop motion, Picturesmith created four fifteen-second films to highlight their key offerings: payment cards, uptime, fraud prevention, and custom solutions.

Each film was tailored for Thredd's B2B audience on LinkedIn, showcasing their fintech services and ran with the constant theme of 'Transformative Transactions'.

To achieve the magic in-camera, Picturesmith used a mix of pixilation and replacement animation. The team skilfully landed a burger onto a levitating plate, inflated a balloon in thin air and helped a coin escape capture.

For an exclusive look behind the scenes and a deeper dive into the intricate details, visit here and explore the case study.