Three Reinvents the Rule Book with Punchy New Campaign

London-based agency WHAM has launched a new major refresh for Three, bringing more energy, colour and life via a new creative platform called 'Threeality'. 

While each market — from Ireland to Indonesia and many others — is now bringing this to life, WHAM has worked particularly closely with Three in Italy to realise ‘Threeality’ there for the first time – creating a new TVC and integrated cross platform campaign in collaboration with the Three Italy brand comms team, production house The Family, and director Matt Bieler.

Based around a new 'Unlimited' tariff, the campaign, comprising TVCs, digital and outdoor advertising, defined Three as a brand that believes in an unrestricted life; the life we were all born to live.