Three x Samsung Galaxy Celebrate the Skate Community in Latest Spot

Director Boya Dee has launched a new spot for Three x Samsung, featuring Perri Kiely and Starr Angel Kiely.

The director comments: "I wanted to make something that was authentic and stayed true to the culture of the skating community in the UK. So it was all about integrating the product into a fun, community driven and expressive world that already existed.

"Working with the talent was amazing, I gave them frameworks in which to work and let them just express themselves from there. This technique helped to create a lot of authentic moments we could then stitch together in the edit. 

"My aim was to not only shoot the film but to also create tangible calls to action and engagement that sees viewers recreating our clips and cultivating real life trends that will drive users towards the products."