TikTok Creators Show the Reality of the Holiday Season for Polaroid

SuperHeroes, the creative agency saving the world from boring advertising, announces the launch of Polaroid’s Imperfect Holidays creator campaign.

The campaign is led by ten creators who have shared a series of comical and heart-warming content to show the reality of the holiday season. The aim of the creative is to highlight what’s behind the picture-perfect smiles at Christmas, revealing the unpolished, chaotic moments that bring laughter and create lasting memories.

The creative vision and narrative, crafted by Polaroid’s in-house creative studio, celebrates the beauty of authentic holiday experiences. With this foundational concept in place, SuperHeroes took on the task of bringing it to life on TikTok - weaving a cohesive visual thread, curating original storytellers and guiding these creators to tell heartfelt stories, ensuring that the campaign stayed true to Polaroid’s unique brand voice and creative direction.

In collaboration with creators from the UK and US, Polaroid and SuperHeroes have launched a campaign that elevates Polaroid’s brand presence and visibility by embedding the brand and its products into key holiday moments, keeping it top-of-mind as the gift-giving season approaches.

The TikTok creator campaign is an extension of Polaroid’s global brand campaign - ‘Capture Real Life’. Each creator produced three pieces of content; a product-driven video to showcase the USPs of the camera, a story-driven video that leans into the rewarding yet imperfect moments of the holidays, and a slideshow or carousel using the photos taken during the videos with behind-the-scenes content. The products used are the Polaroid Now Gen 2, Polaroid Hi-Print Photo Printer and the world’s smallest instant camera, Polaroid Go.

Elja Polak, chief commerce hero, SuperHeroes, says, “Our wonderful team has worked with these innovative creators to bring their perfectly imperfect holiday moments to life. We worked with ten brilliant content creators who embraced the brief, put their personal stamp on the content to engage audiences and delivered superb results for the client.”

Nicolas Kettelhake, chief marketing officer at Polaroid, adds, “The SuperHeroes team has successfully expanded Polaroid’s Capture Real Life platform and brilliantly brought it into the holiday season with this new campaign. We were also able to highlight a selection of our products, including the Polaroid Now and Polaroid Go, which make perfect gifts for the holidays.”