Tillamook Drops Bars (of Cheese) at the GRAMMYs with an Album Inspired by Cheddar

Continuing its brand musical affinity, agency 72andSunny, mixed media company LOBO and production company partner Surreal Hotel Arts drop bars (of cheese) for Tillamook in its latest ad featuring three tasty tracks created by musicians and social media influencers.

Tillamook, the 113-plus-year-old dairy co-op, presents 'Block Jams', a cheddar-inspired album to get consumers singing to a new cheddar tune. The ad aired ahead of the Music’s Big Night broadcast on February 5th and during this year's big game. 'Block Jams' is not sold in stores, but fans can listen to the full tracks at Tillamook.com and find delicious Tillamook Cheddar at their local retailer.

The “Block Jams” ad - directed by Oriol Barberà - includes the catchy hip-hop 'Stack That Cheddar' by Grace Hayes, electronica’s 'C.H.D.D.R.' by Carson Elliott, and the R&B 'Double Dippin’ With You' by Good Boy Noah. Oriol and Sophia Lou, the editor, capture the nostalgic night owl album commercial of the ‘80s and ‘90s in the inspired spot, where earworms have a tendency to stick in the minds of audiences much longer than anyone would anticipate.