Tim Hortons Encourages You to Embrace Compassion and Kindness This Holiday Season

Tim Hortons has launched a new holiday season TV commercial for the Canadian market with an inspiring message about the power of compassion, caring and kindness.

"At Tims, we love to celebrate the holidays by sharing a moment of reflection with Canadians about what the season is truly about – and this year's theme is that 'caring is the gift,'" said Hope Bagozzi, chief marketing officer for Tim Hortons.

"The Tims brand is rooted in supporting communities and giving back and we hope Canadians are inspired by our holiday message to give a little more kindness throughout this season."

This special holiday message from Tims hits Canadian airwaves this week – including during a number of hockey games on Saturday night – and is also available to stream on YouTube. It was developed in partnership with GUT Toronto.

“We wanted this spot to show how a little bit of kindness can go a long way. We’re honoured to help Tims spread the message of giving back this holiday season and all year round.” said Max Geraldo, CCO GUT Toronto.