Time Slows Down as Center Parcs Families ‘Cherish the Moment’ in Latest Campaign

Center Parcs is celebrating the joy of cherished family moments together, in its latest creative campaign from Brothers & Sisters. 

'Cherish the Moment' highlights how at Center Parcs families can uniquely let go of the distractions of modern life and where time together feels like it slows down, enabling us to notice our family and loved ones more vividly and attentively.

The campaign also uses a slowed down version of the famous All Saints track Black Coffee across all executions, to capture the uplifting experience of a cherished moment together at Center Parcs. 

The campaign was directed by French Director Nan Feix through the production company Not Just Any.  

The campaign was planned and bought by iProspect across the UK and Ireland, which won the media business in July this year. The campaign will deliver several firsts for Center Parcs as they move to an audience-first data-driven approach, that will see multiple creatives deployed across digital and AV channels. The aim is to make the unique Center Parcs experience as relevant as possible to each of the target family groups. 

Andy Fowler, ECD of Brothers & Sisters, said: “When you and your family are genuinely in the moment together, you notice and experience each other differently. It is as if time really does slow down. You feel connected in a more rewarding way. This is what Center Parcs brings to families. This work is all about illustrating the fun that can be had when you swap the distractions of modern life and really cherish the moment.” 

Colin Whaley, Chief Sales & Marketing Officer for Center Parcs UK & Ireland, said: “as a parent of three boys myself, I know how busy life can be, we should make the most of opportunities to spend time together and create lifelong memories.  ‘Cherish the moment’ captures that thought and that sense that special moments can feel like time has slowed down. Our agency partners and internal teams have done a tremendous job to bring this integrated multi-channel campaign together”