Ahead of the first true post-Covid Christmas party season, timeTo and Lucky Generals have relaunched the hard-hitting and uncomfortable short film asking witnesses of sexual harassment where they ‘draw the line’.
To help tackle this on going issue, as well as the film release, timeTo is giving senior leaders advice on how to protect their staff and help witnesses of sexual harassment call it out.
- Ensure you are creating a culture where people feel comfortable calling out or reporting this behaviour without fear, reprehension or worse, adversely affecting their careers.
- Urge witnesses to find someone they trust and speak up - if in doubt, speak to NABS. Staff need to be left in no doubt that their CEO is on their side, and wants people to report inappropriate behaviour.
- Help them to realise that bystander intervention is enormously important in helping prevent sexual harassment.
The film is shot from the point of view of a young worker at a noisy Christmas party. The camera stays trained on him for the whole ad as he witnesses (just off camera), but doesn’t stop, a senior colleague aggressively sexually harassing a female colleague.
The harasser continues to cajole and coerce the clearly uninterested and increasingly distraught woman until she gets pressured to go and dance. The bystander seemingly gets more and more irritated throughout the film, but through each inappropriate interaction fails to say anything. An uncomfortable, but sadly for many, relatable watch.
The campaign asks ‘Where do you draw the line?’
The film is available to watch across social and digital channels from November 15th.
Kerry Glazer, chair, timeTo, said, “It’s been three years since people have been able to truly enjoy Christmas parties together. Now it’s crucial that we create more awareness around sexual harassment within the workplace. We’re encouraging witnesses to this unwanted behaviour to call it out - either in the moment or at a time afterwards when they feel comfortable to, and to point out to the harasser that their behaviour is inappropriate or offensive. We need to offer support for them to realise that bystanders are enormously important in helping prevent sexual harassment from being seen as acceptable behaviour – or being repeated.”
Helen Calcraft, founding partner, Lucky Generals, said, “But this can only happen if companies and senior teams set the tone for what is appropriate and inappropriate at Christmas gatherings. It is vital that CEOs understand how to talk to and educate their staff about sexual harassment. People deserve to be safe and not leave a party feeling diminished, bullied, coerced or upset.”