Tissues at the Ready: Pornhub Continues Christmas Ad Tradition

Pornhub Premium launched today their second ever Christmas ad. Following the success of last year’s spot, Pornhub is back with another campaign for all audiences to bring cheer and a new perspective to the classic holiday commercial. If last holiday season they presented gift cards for their premium service as “the most touching gift”, this time they invite you to “have yourself a horny little Christmas” by treating yourself to a premium account.

“After last year’s spot we decided we wanted our Christmas campaign to become a hallmark of the holiday season for the whole family,” said Corey Price, VP Pornhub. “This year we've gone big as we know Christmas ads are a big thing, so alongside our agency we've partnered with the new office of Caviar in Madrid and Twentyfour-Seven who are known for producing work for Nike, Adidas, Samsung, Honda, Super-bowl ads plus a whole lot more and famous for facilitating the biggest and most professional productions out there! “

The commercial is a Christmas tale that takes place in a “magical” miniature city where some of its inhabitants, for one circumstance or another, are stuck spending Christmas Eve all alone. Whether they’re working the late-shift, stood up for a Christmas dinner, at the dorm studying for exams, or have missed the last train home; Our protagonists are having a pretty bad night. Up to this point we could be watching a classic Coca-Cola or John Lewis holiday commercial, that is, of course, until a Christmas miracle happens and Santa saves them from the blues with the one thing that can truly cure a lonely night: Pornhub Premium.

The film stars characters from some of last year’s loneliest ads. And some of those lonely people might seem familiar; that’s because Pornhub decided to pay homage to some of the most popular, and lonely, characters from last year’s Christmas ads. Like a certain security guard working the late shift at a mannequin factory, a loveable old man with a certain interest in the moon, and a mischievous cat with the run of the house. 

The campaign was created by Madrid-based creative agency “Officer & Gentleman” which has been working on Pornhub’s SFW advertising and strategy for the last two years and whose campaigns for the brand include the Wankband, Bangfit and last year’s X-mas ad. The spot was produced by Caviar and directed by Kinopravda with Glassworks taking care of the post production. 

You can check out the (perfectly safe for work) ad below: