TK Maxx Celebrates Christmas with a Marvellously Stylish Farm in 2023 Campaign

TK Maxx has today unveiled its latest Christmas advert where things have gotten fashionable, fun, feathery and furry. As the brands for less retailer unveils its biggest ever collection of Christmas gifts, 'Festive Farm' features a group of adorable animals cat-walking out of their barn in their stylish new TK Maxx outfits.

The campaign launches on TK Maxx's social channels today and will premiere tonight at 9.45pm during Don’t Look Down for Stand Up To Cancer on Channel 4. The 40 second spot tells the story of a marvellously stylish farm celebrating Christmas. As the iconic intro of Eve and Gwen Stefani’s early noughties hit Let Me Blow Ya Mind (a definite earworm for this Christmas) begins to play, we see a series of animals strut through the snow, showing off their fabulous Yuletide presents. 

First out the barn doors into the snowy scene is a turtle neck-clad alpaca busking a crossbody bag, swiftly followed by a pair of ducks rocking Harry Styles-inspired pearls, an elegant silk scarf and suave pink bow tie. Bringing up the rear is an irresistibly cute hedgehog scurrying out into the cold in a cosy pink cashmere woolly hat, and, to the delight of many, the iconic “lil’ goat” makes its return from the 2020 TK Maxx Christmas campaign, joining the stylish winter parade. The ad closes on our alpaca, smelling a divine designer candle. 

The farmer questions his wife, “Did you buy all the farm designer outfits? I thought we were keeping it small with the gifts this year?”. The wife replies, “Oh I did, love,” and the pair share a laugh as they watch their animals sashay into the distance, dressed head-to-hooves in their quality gifts for less at TK Maxx.

Eagle-eyed viewers will also spot a festive Christmas bear on-screen, in the hands of the couple’s excited young granddaughter. From the retailer’s festive charity gifts collection, a donation of £3.00 from the sale of each bear (priced at £9.99),will be donated to help TK Maxx’s long term partner, the Princes Trust, continue transforming the lives of thousands of young people.

With over 350 stores across high streets and retail parks in the UK & Ireland, TK Maxx is one of the nations’ best loved Christmas gifting destinations and regularly sees a seasonal influx of shoppers keen to maximise their budget over the holiday season. 

Deborah Dolce, group director commented, “Our festive campaign celebrates everything our customers love about TK Maxx at Christmas.  We know people want to show friends and family they care with beautiful, quality gifts, but we also know most of us are still watching our finances carefully. 

“Our brilliant buyers have worked tirelessly this year to source our best ever collection of branded presents, from elegantly boxed candles and the latest beauty and toy bargains to the finest Italian handbags. There’s something for everyone at all under one roof and customers can enjoy big brands and great quality at amazing value, with up to 60% off the RRP. So whether you’re gifting your mum, your nephew, your dog or even your lil’ goat, everyone can spoil loved ones for less this Christmas at TK Maxx.”

Every Christmas shopper has the chance to find these gifts. You can be fashionably late thanks to fresh drops landing in TK Maxx stores every week, right up to the Christmas Eve, or you can shop anytime at TKMaxx.com.