TMW Tomorrow Bolsters Integrated Offering with Two New Senior Hires

Left to right Fran Payne, Chloe Mitchell, Olivia Wedderburn

Announced today, TMW Tomorrow, TMW’s culture-led PR and social specialism has added new senior members to its growing team.

Chloe Mitchell joins as executive comms and PR director, with Fran Payne being appointed as associate creative director. Since launching in June, TMW Tomorrow has seen organic client growth, launched work for new clients, and expanded its remit of government work, winning PR and social work for The Breakthrough Agenda and running the HMRC’s “You’re On It” influencer campaign.

Chloe will head up PR, leading TMW Tomorrow alongside Olivia Wedderburn, executive social influence director. The duo will work into TMW’s executive leadership team.

With over 15 years of experience in PR and communications, Chloe most recently worked as business director at M&C Saatchi Talk, having previously been an associate director at Edelman. Her background includes successful brand relaunches and campaigns in the technology, retail, and beauty sectors.

She played a pivotal role in the relaunch of EE last year, garnering several award nominations, as well as leading highly successful PR campaigns for their sponsorship activity including BAFTA and Glastonbury. She was recently instrumental in launching Sephora stores in the UK, as well as leading PR campaigns for brands including Currys, Weight Watchers, Sonos, Elizabeth Arden and Revolution Beauty.

Fran joins from John Doe, having led campaigns for brands including Tanqueray, Tesco Mobile, and Glenmorangie. In her role as associate creative director, she will bring multifaceted creative experience that will enhance TMW Tomorrow’s interdisciplinary proposition. Fran’s wide-ranging experience covers brand, social, influence and behaviour campaigns, as well as PR stunts and special builds.

Olivia Wedderburn, executive social & influence director, TMW Tomorrow said, “I’m so excited to welcome these two brilliant culture-first brains into the team. Not only do they come with a wealth of creative and strategic experience that will bolster at us at an incredibly exciting time, their enthusiasm and energy are infectious. The next few months of TMW Tomorrow are shaping up to be some of the best of our careers, and having the right people is essential to that. I’m proud to have these two powerhouses join the fold.”

Chloe Mitchell, executive comms & PR director, TMW Tomorrow added, “With so many briefs from brands needing equal amounts of support in both social and PR, what better time to offer expertise as one hungry and collaborative team. It’s been immediately clear that this group has the perfect blend of skills and personality to deliver standout work. I couldn't be more excited to help build and drive this agency to even more great things.”

Fran Payne, associate creative director, TMW Tomorrow said, “I’m so excited to be joining at a pivotal moment. The team's energy is palpable, and we've already encountered incredible opportunities. The era of brands speaking 'at' consumers is over, conversations now must flow freely. When done right, brands can not only amplify and shape culture but also respond to it.”