senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

To-the-Point Guardian Print Ads Celebrate the Newspaper’s Independence

20/05/2016
Advertising Agency
London, UK
546
Share
BBH London series of bold, unapologetic prints
This print campaign for the Guardian by BBH London celebrates the Guardian's independence.

Unlike almost every other news outlet, the Guardian isn’t owned by shareholders who can influence news stories and push their own agendas. They are completely independent so they can ask the questions others can’t and print the stories others won’t.

The campaign launched in the UK and is due to roll out in Australia and North America.

BBH used their typeface Guardian Egyptian but in an illustrative form and implemented other subtle design ideas to help give the lines great impact. e.g. the enemies in high places has a registration mark that was used as a gun target mark. The agency has kept them as bold, simple and stripped back as possible so the messages are clear and the tone is unapologetic.



Brand
Agency / Creative
SIGN UP FOR OUR NEWSLETTER
Work from BBH London
Christmas Social
Tesco
15/11/2024
23
0
Bundles of Joy
Burger King
26/09/2024
162
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0