Toaster Scores Silver at APA's Young Director Award

Creative industry needs more women, especially in Eastern Europe. The fictitious agency creatives get to learn that painfully, in this lovely surreal spot by young director Matyas Fara, produced by Tomas Otradovec from Toaster Pictures.

The work was awarded a Silver at last Thursday's traditional ADC Czech Republic Award show in Prague's legendary music club Roxy.

Art Directors Club of Czech Republic and APA Czech Republic join their forces annually to organise the Young Directors competition, that picks from more than 50 initial participating talent under 30 years in 2 rounds the final 9 who attend the 2 day educative workshop. 

Later the finalists compete to get on the shortlist of 3 winners, who under supervision of renowned producers from APA and Prague's top Creative Directors shoot with a professional team their script.

This year the participating production houses from APA members included Prague's creme de la creme - Unit+Sofa with EP Julie Žáčková, Toaster Pictures with EP & Partner Tomáš Otradovec and Amazing Productions with their EP & APA board member Petra Ondřejková.

The topic of this year YD was a pressing issue of female creatives in our industry. The final message of the brief was simple and direct: Advertising needs more women. 

Check out all the winning works and the amazing results the competition brought.