Today the Brave Appoints Cyndall McInerney to Bolster Their Ambitions to Make (And Break) Things

Cyndall joining from The Monkeys, Part of Accenture Song, Cyndall's quirky tone has earned her a range of international awards from her time working in both Sydney and London.

Having worked at both large networks and small independent agencies, Cyndall will bring her comprehensive experience across big, international brand work to Today the Brave. Her work ranges from highly comedic to fantastical, with a passion for puppetry and animation. 

“It’s so exciting to join an independent agency with such huge momentum behind it. Jade and Vince aren’t just incredible creatives, they’re also just good people. I’m really looking forward to helping Today The Brave continue to grow and break things.” says Cyndall, senior copywriter, Today the Brave.

‘Cyndall's appointment is an absolute coup for Today the Brave. It won't take long for her blend of quirkiness and strategic thinking to show up in the work - and we can’t wait.’ says Vince Osmond, creative partner, Today the Brave.

Throughout her career, Cyndall has worked with some of Australia’s and the globe's biggest clients including Ikea, Adidas, Telstra, P&O Cruises, ahm Health Insurance, Ovarian Cancer Action, McVitie’s and Mini Cheddars. She’s also taken home a collection of some of the industry's most illustrious awards; including Effies, Spikes and AWARD AWARDs.

‘She’s an absolute gem—there’s incredible depth and fire to her thinking, paired with empathy and kindness that’s rare to find. I can’t wait to see the magic she’s about to create’ says Jade Manning, creative partner, Today the Brave.

This appointment comes amid a continued period of growth for the full service independent agency, with a slew of new business wins joining the agency’s portfolio including Westmead Fertility Centre, Carnival Cruise Line, News Corp, HOYTS, the University of Sydney, TRUE NORTH and MECCA. 

While still working closely with foundational clients including News Corp and the University of Sydney, new business growth has seen the agency expand at pace, with the agency more than tripling its headcount in the last 12 months and introducing fully integrated capabilities including Media and PR.