Tom Kuntz's New Lyft Campaign Features a Variety of Ways to Say 'Yep'

Parallel parking? Nope. Missed turns? Nope. Room for six? Yep. Another glass? Double yep. Lyft gives you the freedom to spend a night out on the town, the freedom to take spontaneous trips, and, yes, even the freedom for answering emails on the go (if that’s your thing).

The brand is launching its latest campaign, created by Wieden+Kennedy New York and directed by MJZ's Tom Kuntz. The two spots, 'Nope/Yep', featuring the song 'Apache' and 'Yep, You Can', are live across digital and social platforms beginning today, December 12th and local broadcast in select markets.