senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

‘Tough Can’t Quit’ in GAA Spot for AIB and Antidote Celebrating #TheToughest Against All Odds

01/02/2022
Production Company
Dublin, Ireland
254
Share
Antidote Films and Rothco cheer for those who put club and community above all else for AIB’s #TheToughest campaign

A love letter to those who persevere in sport with the love of the GAA close to heart, AIB’s newest ad for their full 360 brand campaign was released in advance of January’s GAA Football All-Ireland Senior Club Championship semi-finals. 

‘Tough Can’t Quit’ is an exceptional collaboration between Antidote Films and Rothco, a feat celebrating real players and real clubs. Directed by Antidote’s visionary Alan Masferrer, we see actual GAA players, young and old, from all over Ireland in beautiful vignettes where perseverance and a love of the game shine most. Whether it’s eating your dinner in the car on the way to training, or freezing ice baths for recovery or the all-important pre-match ritual, Masferrer captured the nitty gritty and the reality of being in this community. 

Filmed on 16mm with cinematography by renowned DOP, Albert Salas, this project was no easy task - organised and shot at the height of the omicron wave in Ireland. Strong production coordination and resilience from Antidote saw this through with a brilliant commercial as the result. 

Antidote’s executive producer Andrew Freedman commented: “We always love working with Rothco and AIB to create something special, and this is a film we’re very proud of. Alan Masferrer was the key gem in this project, and we hope the GAA community will appreciate this celebration of their tenacity.” 

Brand
Agency / Creative
Production
Post Production / VFX
Editorial
Music / Sound
SIGN UP FOR OUR NEWSLETTER
More News from Antidote
Work of the Week
Work of the Week: 03/05/24
03/05/2024
723
0
Work of the Week
Work of the Week: 02/02/24
02/02/2024
1.1k
0
Work of the Week
Work of the Week: 28/04/23
28/04/2023
893
0
ALL THEIR NEWS
Work from Antidote
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0