Tourism NZ Responds to MLA's New Australia-Land Proposition
New Zealand has weighed in on the debate as to whether they do, in fact, do Australia better than Australia following MLA's proposed merger that would see Aussies and their Kiwi cousins unite to form a new nation - New Australia-Land, and the proof is in the pav.
Developed
by Tourism New Zealand and TBWA\Sydney, 100% Pure New Australia-Land is
a website that brings together all the best parts of New Australia-Land
but with a cheeky twist.
Says Andrew Waddel, general manager, Tourism New Zealand: "We felt
the people of New Zealand needed to respond to such a proposition, so we
packaged all of the best bits of New Australia-Land into one place.
They all just happen to be in New Zealand."100%
Pure New
Australia-Land features just some of the world class
experiences available in New Zealand, from trekking through thousand
year old glaciers to enjoying one of the hundreds of locally brewed
craft beers to securing front row seats at a light show like no other.
Australia-Land features just some of the world class
experiences available in New Zealand, from trekking through thousand
year old glaciers to enjoying one of the hundreds of locally brewed
craft beers to securing front row seats at a light show like no other.Says
Waddel: "There is no limit to what you can experience when you make the
trip across the ditch, which for our friends on the eastern seaboard is
as quick as two movies and a meal."
Says Andy
DiLallo, chief creative officer, TBWA\Sydney: "Aussies seem to think
Kiwis are all about Phar Lap and Flat Whites,
but NZ has so much more to
offer; exciting art and culture, a great food and wine scene and a rich
history of one-upmanship. We realised this was the perfect creative
opportunity to share all this awesome stuff with the rest of the world."
but NZ has so much more to
offer; exciting art and culture, a great food and wine scene and a rich
history of one-upmanship. We realised this was the perfect creative
opportunity to share all this awesome stuff with the rest of the world."Says Katrina Alvarez-Jarratt, creative
director, TBWA\Sydney:
"There are just so many signs pointing to the fact that New Zealand has
all the best bits of New Australia-Land, not forgetting the lamb... it
even looks like a chop."
director, TBWA\Sydney:
"There are just so many signs pointing to the fact that New Zealand has
all the best bits of New Australia-Land, not forgetting the lamb... it
even looks like a chop."Air New Zealand has also dished up a limited time offer so Aussies can experience all that New Australia-Land has to offer.
